Logo Refresh or Redesign

“The strongest logos tell simple stories” – Sol Sender

Why change your logo?

There are a few reasons to change your logo. The popular reasons are:

• Your target audience has changed
• There are new competitors in your space
• Your business has evolved
• Your logo has become outdated
• Your brand values have changed

Logo Design vs. Logo Refresh

Sometimes, your brand may need a fresh look to stay up-to-date. Instead of completely redesigning the logo, you have the option to refresh it. What’s the difference between a logo redesign and a logo refresh?

A logo refresh involves keeping your current logo and giving it a modern makeover to make it more appealing to your target audience. This can be done by using the core elements of your logo and making adjustments such as changing colors, tweaking fonts, altering or removing taglines, and simplifying shapes.

A logo redesign is a more complex process that starts from scratch and completely revamps your brand message to reflect in your new logo. It involves changing everything about your logo, including messaging, values, color scheme, company name, typography, and shapes.

Dubmitch’s logo has been redesigned a few times since the company’s inception. We can assist you with a logo design or refresh. Reach out to us today!