Our website was working fine.
Our content was fresh and was being updated regularly.
All of our links worked.
Why conduct a redesign?
These are wonderful attributes, but the site still needs to grow its foundation. Conducting a redesign allowed us to take a golden opportunity to take inventory of the website and remove unwanted materials. It also allowed us to improve and expand on the user experience.
The site looked outdated and had not been refreshed in over five years. That is equivalent to a millennium in this digital age. It also did not resemble anything else on the web (this could have been in a better way).
It also allowed the following:
Building a new foundation.
With any redesign, it is a great time to rethink. We examined our site and asked, “What do people want when they visit it?” Our site aims to promote our services and portfolio, and our new look accomplishes that.
Judging a book by its cover.
The old myth “Never judge a book by its cover” doesn’t apply to your website. A client once told me, “I wouldn’t purchase your services by viewing your site.” The team accepted the comment and visited the drawing board to create a better user experience. We realized that by making an outstanding first impression with a crisp, clean, professional look, the user gets a sense of trust from the company behind the site.
Offer a new experience.
New features can dramatically improve the user experience. We’ve added an intuitive way to view all our portfolios simultaneously and a blog section. The coming soon section on the portfolio site will allow potential clients to see how concepts are built and designed from start to finish. The blog section will also include monthly blogs that will provide helpful information. We’ve also added a comprehensive list of our services.
Who is your cheapest employee?
Our website is our cheapest employee. It makes our day-to-day tasks a think of the past. Adding these features to our site will educate our client base and enhance our marketing efforts.
If you are looking for a new website or a website refresh, please get in touch with us. We even offer a free website audit!
Thank you.
DM Graphics
Your Concept. Our Design.
