This phase involves understanding the brand and the company’s objectives, which is the first step in designing a logo. There is no one-size-fits-all approach to logo design; a logo is only as good as how well it represents a company, so understanding the image the brand wants to make before creating a logo can help it work effectively.
This phase involves additional discovery of your competitors within your industry. It is to find out what kind of logos leaders and competitors in the sector have. This is the difference between a generic and a mainstream logo. We examine the most used logo techniques (overused and ignored), specific shapes, brand colors, and customer profiles that dominate the industry.
The physical or digital area that the logo will inhabit should influence your design decisions, like the brand strategy. The earlier you can anticipate how your logo will be utilized, the better, even if you don’t have a comprehensive list yet. Depending on where you require your logo, the color model, shape, or even design tools employed may change.
During this phase, we begin creating layout sketches using information captured during the previous phases. We will provide multiple concepts, variations, colors, and fonts. This is a very collaborative process, with input from you and our designer. Ultimately, this is your brand, and our team is here to ensure you are satisfied with our design.
This phase is where your logo starts to take shape. During this phase, you will decide on all those important design details that you were unable to throughout the sketch process. You can play around with font and logo color in your digital draft. Once you have chosen your final draft, we will create a presentation of your logo along with variations.
This is the final phase. Once the logo is finalized, you will receive the final files. Based on the formats discussed at the start of the process, you will receive your final files in the format that was agreed upon. The files will be high-resolution files for web and print, PNGs with transparent backgrounds, and basic logo variations, including full color, black and white.
