Our website was working fine.  Our content was fresh and was being updated regularly. All of our links worked.  Why conduct a redesign? These are wonderful attributes, but the site still needs to grow its foundation. Conducting a redesign allowed us to take a golden opportunity to take inventory of the website and remove unwanted materials. It also allowed us…

“The strongest logos tell simple stories” – Sol Sender Why change your logo? There are a few reasons to change your logo. The popular reasons are: Your target audience has changed There are new competitors in your space Your business has evolved Your logo has become outdated Your brand values have changed Logo Design vs. Logo Refresh Sometimes, your brand…

Ready to sell on your website? Which platform is the best to use? There are quite a few. However, two platforms stand out above the rest: Woocommerce and Shopify. 1. What are the differences between WooCommerce and Shopify? Shopify is a platform that provides software and website hosting and takes care of backups, security, and maintenance. On the other hand,…